CURRICULUM / CV

Giada fin da piccola ama la professione del padre e trascorre molto tempo nella sartoria ad osservare e apprendere. http://www.sartoriadonnadio.com
Decide di seguire in parte la sua strada e data la sua abilità e passione nel disegno, s’iscrive alla scuola d’arte di Moda e Costume. Giada continua il suo percorso formativo e completa gli studi allo IED di Torino di Moda.
Da subito lavora per importati uffici stilistici e per una nota azienda di moda.
Sono anni faticosi, l’industria d’abbigliamento cambia e le aziende prevalentemente trasferiscono la manodopera in Cina, cambiando i ritmi e i prodotti; per circa dieci anni pensava che fare la stilista e progettare collezioni di abiti per aziende fosse l’unica strada.
Parallelamente partecipa alle sfilate della Camera Europea dell’Alta sartoria di Roma con il padre, con abiti progettati e realizzati da lei.
Riceve il premio di “Giovane Couturier” nel 2006.
Giada eredita l’amore per l’artigianalità, ama la moda e decide di voler realizzare le sue idee con le proprie mani, idee che fino a un momento prima erano solo bozzetti.
Durante gli anni passati presso importanti aziende di moda, Giada non si accontenta più di realizzare capi in serie e desidera andare oltre con progetti più stimolanti, che possano dimostrare la sua cura per il dettaglio. Capisce che il suo ruolo non è solo quello di “creatore di vestiti”, ma va ben oltre la realizzazione di un bozzetto che deve essere approvato a priori e per le masse; lei desidera fare un salto di qualità, personalizzando e rendendo uniche le sue creazioni, perché uniche sono le persone che le indossano.
Tutto questo diventa possibile solo con un ritorno alle origini: la sartoria.
Crea abiti da cerimonia e da sposa, si dedica con minuziosità a tutte le fasi, dalla progettazione al capo finito, fatto “su misura”.
Questo percorso non è ben visto dal padre che vorrebbe per lei una strada meno impervia di ostacoli e più certa.
Lui sa bene che il lavoro sartoriale è fatto di tecnica, precisione e soprattutto dedizione. Un mestiere che sta svanendo e da cui è nata la moda italiana.
Cerca, come il padre, di capire le proprie clienti, dedicarsi a loro, come una confidente, unendo la sua anima di designer a quella di artigiana, per dare il miglior risultato.
Lei non si sente né una sarta né una stilista, ma è una creativa che ama la sartoria e il Made in Italy, che faticosamente porta avanti questo sogno, perché il futuro sta dimenticando questa “arte”.

 

I developed my passion for fashion from a very early age, spending my afternoons in daddy’s workshop, watching him cut, sew and fit the suits on customers. I found it fascinating to see how a simple length of fabric “took shape” and changed at each passage, finally turning into something impeccable. My mother used to work as an embroiderer and her great sense of beauty and attention to detail turned her work into paintings on cloth, so perfect that I sometimes found it hard to distinguish the right side from the reverse.
The world of fashion attracted me very much and made me feel emotionally involved. That has never changed. It is sufficient for me to watch on television the fashion show of one of the great names of the trade and I feel moved. My favourite is Valentino, because of his class, the sensuality of his designs. I remember from my childhood that I was under a spell, spending much time looking for information on everything, tissues, cuts etc….
When I was 14 I decided to go to the Istituto d’arte di moda e costume. All my friends went to regular high schools. I was the only one to choose this type of education.
My mother was happy with my choice, in which she has always supported me. My father said: “With al the schools there are, are you really sure about your choice?”. But he understood right away that I had set my mind on it and so I went there for five years. After the first of my final exams was over, I remember turning around and seeing my father, who had attended without telling me, visibly moved and proud.
After three years at the Istituto Europeo di design, from 1997 till 2000, from which I graduated with the highest honours, I was full of dreams and the will to put myself to the test in the world of labour. When I was given my first job as a stylist and graphic designer at a fashion-counselling enterprise in Turin, my father surprised me with a letter he had slipped into my purse. It said: “Today is an important day, your life is about to change and day after day you will humbly and patiently accumulate your experience…”
These last 11 years, when I was working for styling counsellors and as head of the fashion collection of a well-known enterprise in the sector, the world of fashion has changed. The confection industry has been drastically transformed and now firms have their products made in China, changing both their working rhythms and products.
Next to my other activities, I take part, together with my father, in the fashion shows of the Camera europea dell’alta sartoria in Rome with clothes designed and made by me. In 2006 I was awarded the prize for young couturier.
I am aware that my role is not just that of a “dress creator”; it goes well beyond the realization of a sketch that has to be approved beforehand and that aims at mass consumption. I want to make a quality leap and personalize my creations, making them unique, as unique as the women who wear them. All this is only possible by going back to the roots: bespoke tailoring. Being a hand worker is part of my life and I decide to execute my ideas, which until just before were just little sketches and designs, with my own hands.
My father would like to see me making a career in an environment that is less uncertain and full of obstacles; like all parents, he wants the best for his child. When I quit as head of the fashion collection he felt sorry for me. Perhaps he did not want me to stop dreaming. But I haven’t; I’ve just chosen a different way.
He knows very well that tailoring is a matter of technical skill, precision and most of all dedication. It is a craft that has given birth to Italian fashion but which is becoming extinct. Just like my father, I want to try and understand the clients and their wishes and to devote myself to them, as someone they can trust and rely on. Following in his footsteps I want to merge the spirit of the designer with that of the artisan so as to produce the best result. My goal is to construct my identity as a designer, one who does not stop at designing and planning but realizes, with her own hands, every little detail so as to make the dress unique.